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Professionally made
Music On Hold and Interactive Voice Response
recordings ("press 1 for sales" etc) can boost your sales and
strengthen your company image.
You may think "but we don't aim to leave our
customers on-hold". However, on average 70%* of daily customers need
to be transferred to the correct person or momentarily placed on
hold while consulting with a colleague, and these precious 20
seconds should be used to your sales advantage. These 'on-hold'
moments are a chance to tell your captive audience more about your
products and services (new or existing), boast about your USP and
strengthen your company image.
After all, if telephone calls are an
important way of communicating with your customers, shouldn't your
telephone system sound as professional as your business cards
look? <
(* AT&T/CNN survey)
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